Disrupt Digital Entertainment & Lucky Shift Entertainment connected and collaborated during Showpitch’s Closed Beta

on a deal to produce a sizzle reel for a reality show based on athletes heading to the Olympics in 2016 called “The Road to Rio.” The show will feature top track and field athletes in the world, including current world champion Justin Gatlin. Showpitch will be the official site for all the behind the scenes & athletes’ Stages.

 Disrupt Digital and Lucky Shift are both currently using Showpitch to pitch their sizzle reel to major media companies and sponsors. The sizzle was produced by Pauline Mason, who was at Oxygen Media for over 6 years acting as director of production and director of post-production for the launch of the Women’s Network.